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Squatch Kick - Tips & Articles for Crowdfunding

Sunday, May 17, 2015

One Hard-Working Couple, With a Goal, On an Organic Mission

Project Creators: Emily Cronk and Rob Schoch

I must confess - I was backing this project long before I decided to Squatch Kick it. So, what made the difference?


As time begins to wane and the project deadline begins to loom large ahead of them, Emily Cronk and Rob Schoch have apparently begun to grasp the true sense of urgency that this Kickstarter project deserves to have associated with it. I love it when crowdfunding project creators take their projects seriously - no matter what kind of crowd funding undertaking is involved.

Many of the crowdfunding projects that populate the Kickstarter website are little more than vanity projects. Now, that's not to say that vanity projects are a bad thing, because they most assuredly are not. Indeed, if anything, vanity projects get the creative juices flowing, and they help to push the envelope on what is possible, artistically and creatively.

But, this little project of Rob's and Emily's is anything but a vanity project. What's at issue here is something that is manifestly useful. On its face, this crowdfunding project is about seeking funding to buy a tractor - and a used tractor, at that. So, why should anyone out there care about a second-hand tractor? Is this the kind of stuff that rises to the level of Squatch Kick interest?

Most assuredly and without any reservations, whatsoever, I can and do attest that it is!

Squatch, in the context of crowd funding projects, is a term that I coined to describe that which makes a crowdfunding project bigger and better. Kickstarter is, first and foremost, a visual medium. It rewards objects of visual interest. That's why a good project video and crisp, clear photographs or colorful artwork help get so many projects funded.

But, bigger and better isn't something that is limited to the visual spectrum, alone. Rather, they extend far beyond such a narrow spectrum of what interests and appeals to human beings. This project right here is, first and foremost, a human interest story. It is a trip back to yesteryear, to a time when life was simpler, yet more rewarding. This is a tale about two individuals who wanted something more out of life, and that something turned out to be a farm. It causes us to grapple with the nostalgia that abides deep down inside of us.

A less complicated life, although one that will invariably require an investment of hands-on physical work. What they need is a mechanical beast of burden - a tractor! Posited against the backdrop of a farm, a tractor makes perfect sense.

It is a time-saver, if it is anything. It is also a work-multiplier. A tractor will help them to get things accomplished, and in a far more time-efficient manner than would otherwise be possible. Above and beyond just being a crowd funding project, this is something that just plain makes one whole heck of a lot of good old fashioned common sense. This tractor, you see, is a bridge to a better tomorrow!

A couple falls in love and decides to uproot themselves and their lives in sunny California, and all for the purpose of driving across the country to start a new life on a farm in the hills of Tennessee. But, while there was a house and some buildings on the site where they moved to, to get it from where they found it to where they want it to be, will require an enormous amount of work. In layman's terms, that means a lot of hard, physical work - the kind that gets you all sweaty and covered in dust and dirt.

Over the course of this project's lifespan-to-date, they have finally decided upon a name for their farm. And what did they choose? Russell Hill Ranch!

So, even in a relatively short period of time, their vision for what this piece of land could be has grown. It has expanded. It has transitioned from just a farm to an actual ranch. It now has an identity. It's no longer just an amorphous idea. Rather, it is something that has actually begun to take concrete form.

It is taking form, and rapidly so, for the very reason that their combined efforts - of themselves and of those who are chipping in to lend a hand - have begun to breathe life into a place that they want to call home. Be it ever so humble, there's no place like home.

I believe in this project, because I love this project. It is a project which has at its very core a couple of very real people in pursuit of a very real dream. It is a tale of Americana playing itself out right before my very eyes. It is a story worth telling, a story very worthy of being shared.

As this crowdfunding project got underway and evolved, the parents of both Emily and Rob got involved, also. They came to lend a hand. They contributed their labor and their expertise. In the process, they invested a little bit of their hearts and their souls into this dream of Emily and Rob. This little crowdfunding project has long since ceased to be just about Emily and Rob, even as it remains quintessentially about this young couple that I have never met, and whom I will likely never actually meet in person.

With each new photograph that they post, this project becomes more and more real to me. That's one of the reasons why I decided to increase my initial pledge to this project.

As the crops that they've planted begin to take root and grow, I feel this whole thing just coming alive. To see the land being transformed through its tilling and cultivation is to watch things begin to take shape. As neighbors stop by and begin to lend a hand, even things that are small standing alone begin to add momentum to this snowball that Rob and Emily began to roll downhill not so very long ago. A snowball of progress is a wonderful thing to behold!


Where once there was a vacant house and some buildings sitting idle, now there are chickens and ducks and plants giving this little corner of the Earth signs of life, signs of a community beginning to take interest, signs of a dream starting to morph into reality.

Life, itself, is an exercise in imperfection. Countless problems to contend with. An endless amount of dilemmas to confront. It isn't about achieving perfection, but rather, about making things whole. To watch the repairs to the house take hold, seeing the bad and beholding how it is made better, each notch of progress helping to make a positive difference. What's going on here with Emily Cronk's and Rob Schoch's farm - Russell Hill Ranch - are wheels beginning to turn. Life is being made whole. It is being imbued with meaning and substance and worth, and all of these good and positive things are being sewn together with a tapestry of human involvement and neighborly contributions.

In an era when so much about the world seems to be in decline, what's flourishing here in the quiet and rolling hills of Tennessee are more than mere plants and assorted farm animals. What's flourishing is a better life, a better way of life, and a robust sense of people coming together to help other people.

If you think that it's just about funding a tractor, you're wrong. It's long since become about more than that - much more! In fact, I dare say that it was never just about getting people to contribute money to buy a single piece of mechanical equipment.

It's about the people involved. It's about the people who become involved. It's about the coming together to make possible something worthwhile, about achieving something that gives back in a whole multitude of different ways.

I was sold on this project, the very moment that I encountered it. Some crowdfunding projects just have a way of connecting with you, of becoming personally meaningful to you.

That's why I'm Squatch Kicking this project! It's more than just organic farming. It's just plain wonderful!

Thursday, May 7, 2015

Well, it's Thursday, again, and that means that it's time for another Squatch hunt.

This time around, we look at four projects from the Crafts section of Kickstarter, one of which is under the sub-category of Woodworking and another that is under the sub-category of Glass.

Kickstarter project creators are always on the prowl for advantages, in order to help their crowdfunding project succeed. However, where a lot of project creators go wrong is that they hit the launch button on their project too soon.

These Squatch Hunts continue to encounter a lot of projects launched prematurely. A lot of projects make the same mistakes as many crowdfunding projects that came before them. This indicates that many project creators are not really bothering with doing even a cursory amount of research, prior to hitting the launch button. This approach can easily lead to a crash trajectory, from a funding standpoint.

This week's Squatch Hunt selections are notable in that none of the four projects selected had project videos, at the time that I posted my predictions for them. If you're out there and you're reading this, keep in mind that your project can't get any kind of a backer of pledge boost from a video that doesn't exist.

If you're nervous or apprehensive about making a project video, while you never want to have a bad project video, what you want even less is to have no video, at all. A good project video can not only help you to meet your crowdfunding project's funding goal that you set for it, it can help you to exceed that goal. What that translates into is extra money for you, when all is said and done.


Section: Woodworking
Sorted by: Newest
Candidate: Black Market Guitars


0 Backers
0% funded
$0.00 pledged of $10,000 goal
59 days to go 

Prediction: FAIL
Actual Outcome: FAILED

Section: Crafts
Sorted by: Newest
Candidate: Scorpion Custom Engraving - Motorcycle casings & parts


0 Backers
0% funded
$0 pledged of $1,519 goal
29 days to go

Prediction: SUCCEED
Actual Outcome: FAILED

Section: Glass
Sorted by: Newest
Candidate: BustedBegonias seeks kiln


1 Backers
0% funded
$0 pledged of $6,000 goal
29 days to go 

Prediction: FAIL
Actual Outcome: FAILED

Section: Crafts
Sorted by: Newest
Candidate: Fablossom Craft Kit: Design/Create Fabric Flower Accessories

 

0 Backers
0% funded
$0 pledged of $6,000 goal
31 days to go 

Prediction: SUCCEED
Actual Outcome: SUCCEEDED

Thursday, April 30, 2015

Squatch Kick presents to you this week's Squatch Hunt candidates, projects on Kickstarter that I have used the Kickstarter website's search functions to select for me using the Newest search option, that I might predict success or failure for these crowd funding projects, based upon what I see on their respective project pages during my initial visit to them.

Project pages can change, at any time, depending upon the whims and the motivation of the project creators. The point of these Squatch Hunts is not to explain why I think that a given project will fail or succeed, but rather, merely to try and predict the eventual outcome of crowdfunding campaigns, based upon the initial look and feel of the project pages and their respective videos, if there are any.

In other words, which projects have squatch and which ones don't. Squatch is that which makes your project page bigger or better - and thus, more likely to get funded.


Section: Food
Sorted by: Newest
Candidate: Zappy Coffee Maker


0 Backers
0% funded
$0.00 pledged of $47,000 goal
59 days to go 

Prediction: FAIL
Actual Outcome: FAILED

Section: Food
Sorted by: Newest
Candidate: Twist Cupcakery


3 Backers
1% funded
$140 pledged of $6,000 goal
31 days to go

Prediction: SUCCEED
Actual Outcome: SUCCEEDED

Section: Food
Sorted by: Newest
Candidate: It's Time ........ for Nibbles Nibbles Nibbles NOSH!


1 Backers
0% funded
$100 pledged of $100,000 goal
29 days to go 

Prediction: FAIL
Actual Outcome: FAILED

Section: Food
Sorted by: Newest
Candidate: The Dowling House Bar & Grill

 

0 Backers
0% funded
$0 pledged of $100,000 goal
59 days to go 

Prediction: FAIL
Actual Outcome: FAILED


It's possible to launch a crowdfunding project with minimal effort put into it, and succeed. However, what is possible and what is likely are two different things, entirely.

The problem that a lot of Kickstarter projects face is that their creators often enter their respective crowdfunding undertakings, without really having a clue of what they are doing. They simply see Kickstarter as a place of possibilities - which it is, but many of them just plain don't have a clue as to where to start, how to proceed, or how to gain advantage, as far as getting their pet project funded successfully by the public masses through Kickstarter.

No matter who you are, and no matter what kind of crowdfunding project that you have, there is one ace in the hole that is always at your disposal - provided that you're prepared to grab hold of it and not let go.

That ace in the hole is something called enthusiasm!

Enthusiasm, you see, is contagious. But, if you don't have enthusiasm for your own project, then who will? Most likely, no one, that's who.

Which is why it is all the more important that YOU have enthusiasm for your own project.

It should be plain. It should be clear. It should be as obvious as the nose on your face - even more so, in fact.

What is enthusiasm? In layman's terms, as it applies to a crowdfunding project, enthusiasm is the very essence of the power of persuasion.

With faith, you can move mountains. With enthusiasm, you can conquer the world. You do want to be on top of the world, at the end of your crowd funding campaign, don't you? Well, what do you think the rocket fuel is that is most likely to get you there? It's enthusiasm!

As I browse the fertile fields of the Kickstarter website, I encounter all kinds of different crowdfunding projects. Some really have a way of twisting your head and grabbing your eye. Others, however, often appear to be bone dry of enthusiasm. Basically, they are crowdfunding projects in name only. They're just sort of drifting along, hoping like Hell that a crowd will materialize out of thin air and miraculously save them from failing.

Some projects just ooze enthusiasm. These are the ones that scream at you, in some way, shape, or form. They don't just get your attention - they command it! These are the ones that you not only want to succeed, but which move you to help them succeed. These are the ones that leave no real room for doubt, as to whether they will succeed or not. They have success written all over them, and all because somebody bothered to bring along a little enthusiasm.

Enthusiasm is a lot like the splitting or the fusing of atoms. It's power, and it's power in spades! Enthusiasm is the exact opposite of "a little." By its very nature, it is a driving force, and it is a force that can be harnessed for the good of your crowdfunding campaign.

How much does it cost? Nothing, nothing at all. It's free for the taking. It's free for the having. It's free to use. It's possible to have an unlimited amount of it.

Be forewarned, however, that if you grab hold of enthusiasm, your crowdfunding project will never be the same, again.

You've been warned!

Tuesday, April 28, 2015


As someone who has a long term love affair with the superhero comic book medium, imagine my delight as I happened upon the Hero Or Villain: New Equipment project, while browsing crowdfunding projects under the Food category on the Kickstarter website.



It is a great day when people take a theme and run with it. This project oozes creativity. Take the concept of hero sub-sandwiches, and all of a sudden, you've got both heroes and villains - superhero sandwiches and super villain sandwiches. What could be more lovely than that?



They've already got a food truck up and running. It even already has a superhero and super villain wrap on it, providing eye-grabbing imagery to get people's attention. People being people, somebody is always hungry, no matter where this thing roams and prowls the streets, in its never-ending quest to serve up some tasty food. Talk about saving the day!



This Kickstarter has a decent project video, starting off with a full embrace of the underlying theme, and transitioning mid-way through to the project creators giving a good explanation of why they need to crowdfund some repairs and upgrades to their super-powered food truck.



Will you be one of their heroes, and back this project, that their day might be saved?

Or will you be one of the many villains of the crowdfunding universe, and pass them by in their hour of need?



I really wish that they would increase the visual punch of the project page, by adding more photos or art, but let it not be said that the picture of their food truck, which serves as the actual project image, does not set the tone, as one sets about the task of soaking up what they have to say on that page.

The overall superhero theme is worked into the rewards section of the page, and these daring do-gooders of the food service industry make quick work of explaining both their short term goals and their long term goals.



Now, does this mean that the future holds a sequel, somewhere down the road? Possibly. One can only hope.

Their project video does a superb job, I feel, of demonstrating why they need a newer, quieter generator for their food truck.



I just hope that they do a few video updates, as this crowdfunding project progresses, replete with their take on superheros and super villains in action, for some amateur super-powered fun - that the fun factor of this project can be exploited to its maximum potential. I really think that they have a much better chance of getting this project shared on social media, that way.

Unless, of course, ChefBatman has retired his tights, already.

I'm backing this one!