If you want your Kickstarter project to die an early death, then say no more - literally!
That's right, my friend, silence is the unseen killer of Kickstarter projects, everywhere. Want to raise a lot of funds? Then make some noise. Want to go unfunded? Then, embrace silence with every fiber of your being!
I've spent a good bit of time, lately, browsing Kickstarter projects, and one thing that really stands out to me is how seldom that project creators issue updates or make comments about their respective Kickstarters.
Silence won't get you anywhere. It won't move your project forward. It won't get you funded. Why, then, do so many people do it?
Part of it, I think, is simply attributable to the fact that they don't know any better. It goes hand-in-hand with being a newbie to the Kickstarter medium, and to the phenomenon that is crowd funding.
When I visit a Kickstarter project page, what's the number one thing that motivates me to click that page off in my web browser? You guessed it - Silence!
Another part of the silence problem is attributable, I think, to the fact that, many times, project creators just don't know what to say. They want to say something about their project, to attract people' attention and to persuade them to back the project that they have launched, but all of a sudden, they find themselves at a loss for words. So, instead of embracing spontaneity and speaking or writing about their project in an off-the-cuff manner, they opt for the easy way out - silence.
Of course, it's pretty darned hard to build and grow a following around a culture of silence. You have to break out of that bond. You've got to burst free of that shackle. You've got to launch, not just your project, but yourself into action.
You don't have to speak volumes to say something. Even a mountain can be moved one speck of dirt at a time. It just takes time and effort and persistence.
The future of your Kickstarter project depends on YOU. So, grab your tongue and grab your pen, and one way or another, find something to say about the thing that you want everyone else talking about.
If your Kickstarter isn't important enough for you to talk about it, then how can you expect others to talk about it?
Avoid silence, as though it were the plague! Both your project and your backers will thank be thankful for it.
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