It's possible to launch a crowdfunding project with minimal effort put into it, and succeed. However, what is possible and what is likely are two different things, entirely.
The problem that a lot of Kickstarter projects face is that their creators often enter their respective crowdfunding undertakings, without really having a clue of what they are doing. They simply see Kickstarter as a place of possibilities - which it is, but many of them just plain don't have a clue as to where to start, how to proceed, or how to gain advantage, as far as getting their pet project funded successfully by the public masses through Kickstarter.
No matter who you are, and no matter what kind of crowdfunding project that you have, there is one ace in the hole that is always at your disposal - provided that you're prepared to grab hold of it and not let go.
That ace in the hole is something called enthusiasm!
Enthusiasm, you see, is contagious. But, if you don't have enthusiasm for your own project, then who will? Most likely, no one, that's who.
Which is why it is all the more important that YOU have enthusiasm for your own project.
It should be plain. It should be clear. It should be as obvious as the nose on your face - even more so, in fact.
What is enthusiasm? In layman's terms, as it applies to a crowdfunding project, enthusiasm is the very essence of the power of persuasion.
With faith, you can move mountains. With enthusiasm, you can conquer the world. You do want to be on top of the world, at the end of your crowd funding campaign, don't you? Well, what do you think the rocket fuel is that is most likely to get you there? It's enthusiasm!
As I browse the fertile fields of the Kickstarter website, I encounter all kinds of different crowdfunding projects. Some really have a way of twisting your head and grabbing your eye. Others, however, often appear to be bone dry of enthusiasm. Basically, they are crowdfunding projects in name only. They're just sort of drifting along, hoping like Hell that a crowd will materialize out of thin air and miraculously save them from failing.
Some projects just ooze enthusiasm. These are the ones that scream at you, in some way, shape, or form. They don't just get your attention - they command it! These are the ones that you not only want to succeed, but which move you to help them succeed. These are the ones that leave no real room for doubt, as to whether they will succeed or not. They have success written all over them, and all because somebody bothered to bring along a little enthusiasm.
Enthusiasm is a lot like the splitting or the fusing of atoms. It's power, and it's power in spades! Enthusiasm is the exact opposite of "a little." By its very nature, it is a driving force, and it is a force that can be harnessed for the good of your crowdfunding campaign.
How much does it cost? Nothing, nothing at all. It's free for the taking. It's free for the having. It's free to use. It's possible to have an unlimited amount of it.
Be forewarned, however, that if you grab hold of enthusiasm, your crowdfunding project will never be the same, again.
You've been warned!
A constructive criticism of Brooklyn Gladiator project (http://goo.gl/nalyh0) have got me here and though I would preach humility and simplicity, too, and ward off overconfidence I am intrigued what other advice/musings on Kickstarter scene (still a mystery to me) will I find here on this blog. Bookmarked.
ReplyDeleteHi Filip,
ReplyDeleteAre you referring to the comments that I left in the Comments section of the Brooklyn Gladiator project page on Kickstarter? Glad that you found your way here. Feel free to look about. There's lots of different advice on crowd funding on the Internet. The Kicstarterforum.Org site is a good forum, I think, for getting advice on crowd funding.
Sorry for the typo - that should have been KickstarterForum.Org
ReplyDeletecrowdfunding campaign is it’s funding for great ideas from a crowd of people who back those ideas.
ReplyDelete