Squatch Kick - Tips & Articles for Crowdfunding

Tuesday, August 26, 2014

When creating a Kickstarter project page, one task that will await you is determining what text to use in describing your project, explaining it, and transforming your message into a voice of persuasion.

This is no small task, to be certain. But, beyond just figuring out what to say, and how to say it, you are also faced with the additional task of how to present it, visually. This visual presentation of your text holds the potential to enhance - or detract from - the power of the message that you seek to convey.

Imagine, if you will, a world where no punctuation existed. Ponder for a moment a world where all instances of text are displayed without commas, periods, or any other form of punctuation. Then, on top of that, imagine that no one uses spaces - not even to form paragraphs. Text, as trivial and innocuous as it often comes across to us, as easy as it is to overlook on many an occasion, would suddenly take on a rather hostile form. Our eyes would feel under siege, as we began to read. The world of reading would come undone!

Can you begin to see how everything would run together, and that reading text would suddenly become a lot less fun and much more of a challenge. Now, imagine if you will great reams of text, entire mountains of it, all slammed together to form gigantic columns of text towering over a Kickstarter project page.

YOUR project page!

Obviously, you don't want that. What a nightmare that would turn into, for people considering backing your project. Text, thus, holds the power to act as a visual dam, obstructing the visual flow of your project page, and potentially costing you the support of additional backers. Thus, if you want the pledge dollars to flow more like a river into your Kickstarter campaign, then you would be well-served and well-advised to seriously consider how your text on display on your project page comes across, visually, to page visitors.

There are certain techniques that will increase the visual impact of text on your project page. The use of bold text, for example. Or, italicized text. There's even different font sizes that you can use to increase the visual appeal of text on your page.

And, this is all fine and dandy - as far as it goes. But, are you even aware that there is more - far, far more, that you can do to better manage the text resources of your Kickstarter project page?

Let's take a few example of how some other Kickstarter projects used visual dividers to enhance the look of the project page, and to better manage the mass of text, so as to make swaths of text more appetizing for project page visitors to nibble and consume. You do want visitors to your Kickstarter project page to actually read what you've written on it, don't you?

With that in mind, let's check out a few example, to give you a visual demonstration, that it might serve as a catalyst and inspiration for you to set about tackling the text beast that can easily grow to a very unwieldy size.

Our first example comes from a project called Super: Issue 2, which is the creation of Joshua Crowther and associates of Jay Crow Comics.

The idea, as you can perhaps better see, now, is to create a visual object to act as a separator/divider to place between swaths of text.

Now, you can do the same thing, by just using extra spaces, as I demonstrate with this sentence being separated a disproportional amount from the previous sentence.

But, which of the two is the more visually appealing approach to solving the same problem? Clearly, I think that Joshua Crowther and company, the ones who created Super: Issue 2 knew what they were doing. They wanted their visual dividers to double as text, to better focus the page viewer's attention.

Now, let's look at another example. This one comes from a really beautiful project page, the Kickstarter for Shamsee: A Fistful of Lunars., being published by Tristan Jade Tarwater of the Back That Elf Up website.

Note how you can use art, in conjunction with text, rather than rely solely upon decorative large text, as in our previous example, to break up the mass of text. This approach is invariably more inviting to the eye, and the Shamsee: A Fistful of Lunars Kickstarter has a cornucopia of beautiful imagery on its project page, demonstrating a clear mastery of understanding the importance of off-setting text with imagery, so as to make the consumption of text more manageable for the page visitor.

Another example that I would point to is a fairly recent Kickstarter launch called Murder & Midnight: Book 1. from Jon Eastman and David Ward of the Murder & Midnight website.

Again, a rather lovely way to utilize just text, but in a way that is aesthetically pleasing to the eye - and by extension, visually inviting to page visitors who encounter it.

Remember, when you're trying to maximize your chances of persuading people to pledge to back your project, it pays to know all the tricks, to possess every advantage possible. The use of visual dividers isn't exactly rocket science, but you might just be surprised by how often that you don't encounter it.

Our final example, today, comes from a card game called Pirate Loot, A Card Game of Treasure and Treachery, which hails from the fine folks over at Minotaur Games.

If you're going to offer swag (or rewards, as it is often referred to on Kickstarter), why handicap your project by not visually commandeering page visitors' eyes, thereby directing them exactly where you want them to look?

In conclusion, if you really want your Kickstarter project page to stand out, don't overlook the opportunity that visual dividers can provide. You can even use photographs (or cropped portions, thereof) to accomplish the same, basic task.

If you want maximum funding, then go for maximum visual effect! Visual dividers of some sort or other can help your Kickstarter project to be more successful than it otherwise might be without them.


Post a Comment